Business Development Accelerator (BDA)
The Business Development Accelerator (BDA) is a unique action learning-program that combines training, consulting, and market research information to develop new business opportunities by coaching employee teams as they work on real projects, producing real-world, actionable outcomes.
BDA greatly accelerates the development of competitively superior new products and businesses , with measurable results for the organization.
The program is normally delivered by two consultants in three intensive 2-day workshops separated by two 6-week periods during which MVI partners work with team leaders to help obtain critical strategic, market research and technical information. The whole approach epitomizes MVI's hands-on orientation toward its clients, and its focus on providing measurable benefits.
The BDA concept was originally developed and refined in the US by Ron Pellman – a good friend and colleague of MVI's principals – and who works with us as a senior consultant. For more background on Ron, and valuable insights on the challenges of overcoming barriers to internal innovation, please read Ron's book Intrapreneuring in Action (co-authored with Gifford Pinchot) published by Berrett-Koehler, San Francisco.
Please click on the links below to download relevant MVI White Papers in Adobe PDF format:
Failing in New Business Development.pdf
Employee and customer experience go hand in hand and are reflections of each other....
Market Vision International (MVI) is now open for business in Perth, Western...
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